That's a word that many footballers in this day and age don't have in their vocabulary. In recent times we've seen it at first hand at our own club Arsenal.
Over the summer two of our best players have shown that money is the be-all and end-all with them. Adebayor and Hleb should hang their heads in shame at their disgusting attempts to quit Arsenal to satisfy their greedy needs.
I accept that the days when footballers stay at a club for long periods of their career are pretty much over, however surely it's not hard to show some form of loyalty? Especially to a club, a manager and the fans who made you who you are today.
I accept that both Ade and Hleb have no emotional ties to the club but show some respect. The way they have both publicly courted moves away from Arsenal, inspired by greed, is a disgrace.
There was no need for either to act so distastefully in getting a move. Whilst I would have preferred both to remain, if either would have left the club in a tasteful fashion I would have been upset but would have bid both good luck on their travels.
The way both tried to orchestrate moves has left a horrible taste in the mouth and I can't see a way back for them in the eyes of a Gooner. They have both shown their true colours, proving that money is their god.
Cesc has simply embarassed Ade and Hleb. Not intentially of course, but by showing his loyalty and love for the club. This is a player who pledged his loyalty to the Arsenal cause and one who truly means it.
Cesc is not motivated by money. Of course he is well paid at Arsenal but he is one player who deserves it. His passion for the club is helped by the fact he came at such a young age and has effectively grown from a boy to a man with Arsenal.
His comments about Arsenal have made Gooners very proud to have him in our ranks and many of us can't wait for the day that he is announced as Arsenal captain, which is surely a move Le Boss has on the cards one day.
He puts Ade and Hleb to shame with his unquestioned loyalty to Arsenal. Cesc is on the verge of great things and wants to do it with Arsenal, winning trophies. Hleb and Ade care not for trophies and I don't care what they say, their pockets are their only priorities.
Cesc, you are a star and have been a shining light for Gooners in a difficult summer. Ade and Hleb, hang your heads in shame, you are both a disgrace to the Arsenal badge.
Keep it Goonerish.............